Online shopping continues to grow. In 2019, the volume of global electronic commerce had increased by 4%, to reach 26.7 trillion dollars, according to figures released on Monday by the United Nations Conference on Trade and Development (Unctad), reports The echoes. In 2020, given the Covid-19 pandemic, it should still progress significantly. “The dramatic rise in e-commerce amid the restrictions on movement caused by Covid-19 has increased the share of online retail sales from 16% to 19% of total retail sales in 2020,” the company said. ‘organization.
Online commerce achieves its best scores in the United States with a volume reaching 9,580 billion dollars in 2019, or 45% of GDP. But the bulk of sales (87%) concern professionals (B2B). Far behind, Japan comes in second with 3.416 billion dollars almost entirely devoted to B2B, ahead of China (2.604 billion dollars). For the latter, 60% of transactions are sales to individuals.
Alibaba ahead of Amazon
In China, there are 639 million online shoppers compared to 189 million in the United States. Online sales account for almost 25% of total retail sales, note The echoes. This is a little less than in South Korea (26%) but more than in the United Kingdom (23%) or the United States (14%).
France is in sixth place with a sales volume of 785 billion dollars, of which only 116 million dollars relate to sales to individuals for 38 million online buyers. The British are a little more buyers but especially spend twice as much as the French (251 billion dollars).
It is the Chinese platform Alibaba, which with a gross volume of goods sold to end consumers of 1.145 billion dollars in sales, takes the first place of the podium ahead of Amazon (575 billion). Two other Chinese platforms follow: JD. com and Pinduoduo. The latter saw its sales volume jump by nearly 66% in one year.