Order books for new vehicles are shrinking at most automakers. Oliver Zipse, the boss of BMW has also publicly acknowledged this during the presentation of the group’s half-year results on Wednesday August 3. This suggests a complicated period for the sector, which has been forced to increase its prices – sometimes copiously – in recent months to protect its margins against the increase in the price of materials, electronics in particular.
These price increases would be one of the explanations for the reduction in orders, associated with the fear of a recession and the galloping inflation recorded in recent months, which makes consumers very cautious. Analysts predict that the peak of inflation will be reached within a few months. But will this be enough to boost sales?