Leisure professionals create a “family box” to save their business

Confined leisure. At least as much as culture, the indoor leisure sector is paying a heavy price for the successive confinements decreed to fight against the coronavirus epidemic. Despite an improvement in the health situation, professionals in this branch have no prospect of reopening their businesses before January 15. In Lille, several of them have united to offer their services in the form of “boxes” for families.

To date, they are nine entrepreneurs to participate in the Lille family box concept. Among them, a giant karaoke studio, a virtual reality room, an escape game, an adventure complex. But there is also a craft workshop, an illustrator and even a brewer. “The idea is to offer leisure packs for families with three gifts each time,” explains Michael Goncalves, manager of Virtual room, in Villeneuve-d’Ascq.

Physical gifts and activities

For structures like his, these will necessarily be coupons for activities to be done as soon as the health situation allows. Except for buyers, it might be frustrating to have to wait. “This is why there are systematically physical gifts inside the boxes”, continues the trader. In each “familiy box”, broken down into six themes, there will therefore be an indoor leisure activity to do with the family, a board or creative game and a personalized illustration of the client’s family.

The boxes have been available for a few days on the website created especially by entrepreneurs. The activities are for two to six participants without age limit, except necessarily for the box which contains beer. Prices vary from 20 to 80 euros per person. Families will also have between twelve and eighteen months to book their activity.