This is not the small town of Ecouchet-le-Vallee (Orne) that we spontaneously think of when we talk about the luxury market, its income and employment. And yet… it is here that one of the sites of Verescence, the world leader in the production of luxury bottles, is located. In the heart of Normandy, in this modest factory, 350 mostly female employees decorate the perfume bottles of the world’s biggest brands, from Dior, Chanel and Bulgari.
“The bottles come in white glass. And we transform them here by polishing, varnishing, adding screen printing or even various accessories,” explains site director Julien Laverne.
And the least we can say is that this niche sector is doing especially well. Even if the turnover of the site in Normandy remains confidential, we know that it increased from 2016 to 2022 by… 50%. “And the post-COVID dynamic is especially strong. So much so that we expect growth of 5% per year in the coming years. This will allow us to additionally hire 10 to 20 people a year,” the director rejoices.
Great news for the region, as the vast majority of employees are local. The site will recruit production line operators as well as technicians and engineers.
And the momentum seems strong enough for the group to invest at least €7 million over the next three years, both to further increase production capacity and advance the automation of certain tasks.