Sergio George and Monumental Music join forces to launch Chim Pum Music, a new label

Serge Georgerenowned American musical producer, and Monumental Music signed an alliance to implement the Chim Pum Music label with the vision of positioning Peruvian talent and expanding the music industry to launch international talent in the salsa, bachata and tropical genres.

In this way, they search Chim Pum Music convert Peru into the new headquarters of bachata and tropical salsa at the hands of the experienced and renowned music producer.

On his tour of the port areas, George was impressed with the art that the young Chalacos have and, above all, he highlighted the work of Monumental Music, which has been promoted by businessman Gil Shavit for several months.

”In Peru there are very talented people who are eager to get ahead. I have been impressed with the project that Gil Shavit manages, because he has been helping those who need it most, so that is a plus to contribute my grain of sand and join efforts”said the music producer.

Internationalization of Peruvian talent

For its part, Shavit was pleased by the arrival of the music producer and by the great willingness he has to undertake the alliance for the benefit of art. He argued that he invited the music producer to participate in his vision of exporting Peruvian talent.

”I am very happy to work with him. The professional quality that he has is indisputable, he has taken many artists to the top and that now I see the Peruvian talents fills me with pride. Together we are going to place Peruvian talent at the top”said the businessman.

The creator of Monumental Music also announced that With this strategy they will expand the music industry with Peruvian talents for its internationalization. He added that they want to follow the wave that has been taking place in Argentina and Chile where they export talent to other countries.

”What we will do will be from Peru to the world and we are on the right track. The country now enters the music market to compete with the greats of music”, commented.

In this sense, the businessman announced that Other venues will be added to Callao to find Peruvian talent. “We are in the process of setting up a studio in La Victoria and we want to travel to the regions to look for more talents and make an urban music movement”narrowed down

In that alliance Sergio George will be in charge of the talents of the tropical salsa genre so that in a not too distant time they will be recognized internationally. while Rojas on the Beat, former producer of Rauw Alejandro, who is in charge of the new label Inzdei Monumental, will continue to command the urban part; however, it will also join the vision of Monumental Music to support Peruvian talent.