- Haribo has launched its very first fully recyclable package, for its Dragibuses.
- These bags are made in a structure composed of a single material, polyethylene, and can be transformed into agricultural tarpaulins or trash bags.
- The aim for the brand is to manufacture all these “doypacks” in the same way.
Dragibus enthusiasts have undoubtedly noticed a small change in recent weeks. New packages have indeed invested the shops. These “doypacks” stand up, they are resealable… And above all, they are eco-friendly. After two years of development in the greatest secrecy, Haribo has launched on the market its very first recyclable package, packaged in its plant in Uzès (Gard).
And it is the Dragibus range, flagship of the brand for nearly fifty years, which wipes the plasters. These bags are made in a structure made of a single material, polyethylene. Once discarded, sorted and recycled, they can be transformed into agricultural tarpaulins, garbage bags or potting soil. And, Tagada on the cake, its design has half the carbon impact of traditional packaging.
All of Haribo’s “doypacks” will switch to polyethylene by 2022
According to Pauline Chautard, the head of the Dragibus brand in France, this is a novelty “which both shifts the lines of the sector and meets the strong expectations of our consumers”. “This innovation is part of Haribo’s eco-responsible approach,” confides Jean-Noël Michel, marketing director of the candy brand in France. The whole “doypacks” range will go under PE [polyéthylène] single-material by 2022. 10% of our plastic packaging remains in complex films. We are going to convert them to single-material PE so that 100% of our plastic packaging is designed to be recycled. In addition, Haribo is committed to reducing plastic in its packaging by 20% by 2025.
And, according to Haribo’s marketing director in France, the new Dragibus package catches the eye on the shelves. “The doypack was launched in preview in our Haribo stores last July, and it was a great success,” he says. The launch in supermarkets and medium-sized stores is more recent, in December, but we are already seeing rotations above our ambitions. “In terms of confectionery,” consumers are constantly on the lookout for new products, “continues Jean-Noël Michel.
So the brand, he continues, puts the package on research and development. Thus, the Dragibus will experience another small revolution, in the coming months: already without gelatin, the Dragibus will all be without artificial coloring, by the end of the year, “thanks to a long work of research and development” , rejoices the leader of the confectionery. And this, promises Haribo, “without any compromise on taste”.