The Chinese brand seems to have succeeded in its bet with the OnePlus 9. During the first quarter of 2021, it saw its sales soar by more than 388% and its revenues soar by 286%. It is in Europe, and more particularly in Northern Europe, that the company records the best results. In Germany, the United Kingdom, but also in the Netherlands and Belgium. The company attributes its excellent results to its continued efforts in local markets and the diversity of its portfolio.
While its top-of-the-range models, the OnePlus 9 and 9 Pro, account for more than 65% of its sales, its entry and mid-range smartphones are also starting to sell. The brand also offers a growing number of connected devices, including watches, Bluetooth headphones and smartphone accessories.
While most of its sales are done online, OnePlus now also offers smartphones for sale in stores. This change in strategy has probably also played a role in sales growth.
If it remains a niche brand, OnePlus is however starting to reach a wider audience. In Denmark and Finland, the Chinese brand even entered the top 3 of the biggest sellers.
The very solid performance of OnePlus at the start of 2021 is all the more impressive given that the smartphone market is generally in bad shape and suffered a big setback during the pandemic.