He has yet to publicly declare his candidacy for a second term, but his troops are starting to heat up the arena. According to information from Parisian, a large poster campaign for Emmanuel Macron in 2022 should start next week in Paris. Then from September 10 in 80 other French cities.
🔵 INFO LE PARISIEN | The Young People with Macron are launching a daring communication campaign in view of the very likely candidacy of Emmanuel Macron for the 2022 presidential election. An offensive carried out with the approval of the Elysee Palace which uses the codes of Netflix
➡️ https://t.co/9iCzYGu0Py pic.twitter.com/EJZ4yWqYe7
– The Parisian | politics (@leparisien_pol) September 1, 2021
Of the 50,000 posters planned, a big face on a black background, that of Emmanuel Macron. The president, traveling this Wednesday to Marseille to present a big plan for the city plagued by drug trafficking and insecurity, already seems to be in the countryside. This should delight the Young with Macron (Jam), the youth movement of La République en Marche (LREM), which signs with this poster campaign a clear appeal.
Youth in the sights?
And lets presuppose that, if the president confirms his candidacy for re-election, he will try to seduce the French youth, who are known to be very abstinent.
The communication operation relies on originality by adopting a look that many will recognize at first glance: that of a Netflix series. “Macron, president of young people, strongly that we sign for five more seasons”, aka an additional term.
The president is thus presented as a serial hero, solitary and determined. In small and at the bottom of the poster, we recognize the same font as Netflix. Our colleagues announce that this sequence targeting young people should find its apotheosis during a meeting on youth, October 2, 2021 in Avignon.