Economy Remodeling at Telefónica: Cristina Burzako will direct Movistar +

Remodeling at Telefónica: Cristina Burzako will direct Movistar +


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Sergio Oslà ©, the new CEO of Telefónica Espaà ± a, will still supervise the platform that will now be commanded by Cristina Burzako.

Cristina Burzako is the new director of Movistar +. The up-to-date Director of Marketing, Communications and Creativity of that platform has now assumed the role of Direction of Audiovisuals, as EL MUNDO has learned.

Burzako will be responsible for the day to day and will be supervised by Sergio Oslà ©, who has become CEO of Telefónica Espaà ± a, replacing MarÃa Jesús Almazor, new CEO of Tech Cybersecurity and Cloud. The Directorate of Audiovisuals has been created so that Oslà © is freed from direct management. The man from Bilbao has a commercial and technical profile that fits in with the preferences of Emilio Gayo, Chairman of Telefónica Espaà ± a, to incorporate him as CEO of the operator’s national business.

Oslà ©, formerly of the McKinsey consulting firm, is in charge of more areas within Telefónica, such as Commercial and Marketing of the Large Public and Companies, Network Operations and IT, and Territories and Transversal Processes and Simplification, in addition, to controlling VÃdeo Espaà ± a, for which it was already responsible.

For its part, Burzako will manage the purchase of audiovisual rights and content production, in addition to coordinating the marketing of the entertainment offer with the business area. In her new role, the board of directors joins the Board of Directors of Telefónica Espaà ± a.

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