A new field of exploration for Kylian Mbappé. The PSG and France team striker will join forces as an “exclusive investor and ambassador” with the French start-up Sorare, creator of an online game for exchanging sports badges based on NFTs, she announced on Wednesday.
After tennis champion Serena Williams, who became an “advisor” to the board of directors and partner of Sorare since last January, the French unicorn offers itself a new recruit of choice with the French world champion (23 years old). Kylian Mbappé is not the first sportsman to invest in the young French shoot. Footballers Gerard Pique, Rio Ferdinand and Antoine Griezmann preceded him.
“We share the same values, the same French roots and the same ambition with Kylian. We want to build the greatest company in the history of sports and entertainment. Kylian also wants to mark the history of his sport, to be the best of all time, he is not afraid to say so. It’s something that brings us closer,” Nicolas Julia, CEO and co-founder of Sorare, told AFP. “He’s going to help us build the product and also in terms of marketing, through his huge fan base, to reach a wider audience,” he added.
Sorare has not advertised so far but claims more than 1.8 million users worldwide and 250 partner sports clubs and organizations, with a positioning at the crossroads of very dynamic sectors: unique digital objects to collect ( NFT), which particularly panic auction houses in the field of art and entertainment, “gaming” and virtual sports leagues better known as “fantasy sports”.
The player’s foundation “Inspired By KM” involved in the deal
A potential that has not escaped investors. Founded in 2018, the company, based in Paris and New York, thus obtained at the end of September 680 million dollars (580 million euros) during a record fundraising, which brings its valuation to 4.3 billion. dollars (3.7 billion euros).
After starting out in football, Sorare now has ambitions to expand into American and women’s sports, like its partnership with the North American Baseball League (MLB). “We are going to launch a second US sport by the end of the year”, also announces Nicolas Julia.
The last part of the partnership between Sorare and Kylian Mbappé, more social, concerns the foundation of the player “Inspired By KM” in order to “help disadvantaged young people to discover the opportunities offered by the technology” web3 “, the new Internet.
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