“10 million tickets is more than the previous Olympics”: Paris 2024 box office is open

Sale of tickets for the 2024 Olympics is officially open! You have until January 31st to register on the ticket.paris2024.org platform and enter the lottery to win shopping slots. The packs will be available from February 15 to March 15, 2023, dry tickets in May.

What are the problems with tickets for Paris 2024?

Etienne TOBUA. The first is financial, we set ourselves the goal of selling 3 million tickets in this first phase of sales. (total Paris 2024 hopes to generate €1.2 billion in ticket revenue). It will also give us the opportunity to learn about the profile of people interested in 2024: what activities they are interested in, how many seats they buy, whether they come alone or with family. Finally, we will see the French public mobilize because we want the stadiums to be blue, white and red.

Blue-white-red stadiums, no matter what, this venue is open to the whole world…

This is the new system desired by the International Olympic Committee (IOC). Until now, ticket sales have been through distributors who have exclusive territory. These distributors did what they wanted, reserved a quota of dry tickets and kept those with high added value to accompany them with accommodation or transportation. This gave expensive things and the organizing committees were very dependent on these intermediaries. Digitization allows us to rebuild the system. Now we have one distributor for hospitality business (On site) and a single distributor, organizing committee, for independent ticket sales.

Will the French be offended?

There is no reason to harm them. A number of devices allow us to receive tickets for the French. Club Paris 2024 members will have a dedicated ticket slot from the first 4 days. (from 15 to 18 February 2023) will be reserved for them. However, 90% of club members are French. We also have a territorial cash desk available to teams and the state. (500,000 Olympic tickets, 500,000 Paralympic tickets) to support programs. The stage will then be reserved for the territories of Terre de jeux. But from this first phase, we are counting on the mobilization of the French so that they are present in all areas.

3 million tickets will be offered as packages during the first round of sales (February 15 to March 15, 2023). What will be the next steps?

3 million tickets is a significant part, and that is exactly the goal we have set for ourselves. Then, in May, there will be a 2nd stage, with one more draw (to receive a seat to purchase upon registration between March 15 and April 21, 2023). This time it will be single tickets and we will be selling all shows, including the final and the opening ceremony. Then the cash desk that remains will be available in real time on the platform.

Many French people want to see the Olympic Games. How many will be disappointed?

In any case, there will be a large number of happy people! We have an offer to sell tickets worth around 10 million, more than previous Games. London had about 8 million tickets in 2012. There are many sessions, many different sports. For some sports, there will be more requests than offers. We have chosen a random draw to allocate the slots in a way that is less misleading. In the old system, we had to position ourselves on sets we weren’t sure we’d get. People tend to ask the same questions. This was very disappointing, because those who did not show up could not refer to something else. The new system of time intervals allows you to make purchases in real time. We do not stand in line and make an individual program.