Streaming or connectivity services are expenses that have become common in households. Internet and telephone access, as well as television, movies and music on demand, seem to be a necessity rather than a tool. However, some are not used continuously by consumers.
A C+R Research study, conducted between April 22 and May 2, found that US citizens spend up to $133 extra each month on subscriptions. The marketing agency specified that this amount is 2.5 times more than what they estimated to have spent on these services.
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“Sometimes the monthly payments for these services fly below the radar, especially when consumers subscribe to more than one”, indicated the agency. The study found that 72% of people have activated the automatic monthly payment in all their services, 14% have some with this form and the remaining 14% prefer to do it manually.
Likewise, C+R Research noted that 74% of people stated that “it’s easy to forget about these monthly subscription charges”, while 42% I had forgotten that they still paid monthly for a service without using it. He also added that 22% of users were impressed by the number of active subscriptions they had.
The agency indicated that services that most people forget to pay for are: postpaid cell phone (31%), internet (30%), streaming services (22%), Amazon Prime (16%), other subscriptions (13%), digital subscriptions (8%), music streaming service ( 7%), games (6%) and new subscriptions (5%).
Source: Elcomercio
I have worked as a journalist for over 10 years and have written for various news outlets. I currently work as an author at 24 News Recorder, mostly covering entertainment news. I have a keen interest in the industry and enjoy writing about the latest news and gossip. I am also a member of the National Association of Journalists.