Designers present in Mexico clothes that combine fashion with augmented reality

Designers presented this Wednesday garments that combine fashion with technologies such as augmented realitythe metaverse and extended reality as the novelty of the second day of activities of the 78th edition of Intermoda, a Mexican event that organized the “Futuria” catwalk.

Jacket, pants and cowboy boots, a soccer jersey, a jacket with applications of beetles and other insects, a top and skirt made with garbage waste and a dress with a Mexican loom shawl were the pieces that stole the attention of the attendees. .

LOOK: The three trends in cybersecurity (and cyberattacks) that are coming in 2023

The catwalk allowed the public interact with the clothes through a QR code and a link to apply special filters with Instagram. Through the screen the insects came to life, the Mexican loom dress was adorned with precious stones, the cowboy jacket turned into thousands of colors and the garbage dress was filled with metals.

Nadia Tamez, creative director of the technology company Sinergy, explained that they brought together various brands to create these designs as a novel way to wear and interact with technology. “what we do is recognize that we already live in the metaverse, in a social hybrid that is part digital, part physical and how we can take advantage of this tool to publicize what we have to offer. We make these experiences accessible with the applications that we all have downloaded on our cell phones.”, he exposed.

The garments are made with conventional fabrics and resources but they have the plus that they can be used with various technologies from 2D and 3D to special resources to favor the metaverse.

With just a QR code, users could see in detail what the clothes were hiding in augmented reality. (EFE/)

LOOK: The metaverse reaches cars: BMW has the replacement of touch screens and includes an avatar

Tamez assured that Anyone can wear these garments in their daily life, but also add the digital componentwhich also allows the pieces to be loaded with advertising elements without it being visible to the person carrying it.

He assured that this conjunction of fashion and technology is not the future, but the present and that in a short time it will be available for use by those who are interested in this hybrid. “It’s not the future, it’s the present. If the big brands (companies) are doing it, why can’t we do it? There is talent, creativity and potential and each time the viewers will want to wear clothes with which we interact“, said.

The pieces were made by brands such as Salim, Uno+uno, Cactus and Mexican artisans. From January 17 to 20, in its 78th edition, Intermoda brings together 600 exhibitors and 21,000 buyers dedicated to the fashion industry from 18 countries in a space of 43,000 square meters and 13 specialized pavilions. The program includes catwalks by Mexican and foreign designers as well as conferences with specialists.

Source: Elcomercio