TechnologyPeru's digital audience grew more than other Latin American...

Peru’s digital audience grew more than other Latin American countries in 2021


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According to a study conducted by the Internet marketing research company, Comscore, Peru is the Latin American country with the highest growth in digital audience with an increase of 10% during 2021.


From this research, it was determined that the increase in mobile users responds to the growth of connectivity by people to be aware of the pandemic of COVID-19.

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In the region, they follow in the footsteps of our country, Argentina with a growth of 5%, and then Colombia and Brazil, with 4%. In 5th place is Chile with 3%, and Mexico at the end of the table with 1%.

It is worth mentioning that Brazil and Mexico they have a larger audience with 126 million and 67 million users, respectively.

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As the Andina agency highlights, news consumption in our country has also increased by more than 30% since 2020.

On the other hand, in the use of digital services, it was found that the words’coronavirus‘ and ‘COVID-19′ Were the most sought after in Brazil with 38.3%; in front of Mexico with 24.3% and Argentina with 18.5%.

Our country barely managed to obtain 5.89% of registrations in those trends that had a peak audience in March and then in June of last year.

The agency also noted that at least 1.9 million users consume online videos with an average of almost 8 hours in August. Being TikTok the most used application in the region.

The groups of netizens who consume clips on the different platforms vary between the ages of 15 to 24 years and 25 to 34 years.

In the case of Peru, more men consume videos than women.

On the other hand, the promotion of campaigns on social networks is overwhelmed by the use of hashtags. Between June and August of this year, Unicef and the musical group BTS They were the main goal of netizens to interact.

With the label #LoveMyself, the South Korean pop band continues its support for the UNICEF campaign, #ENDviolence (End to Violence), seeking to sensitize the young generations. A fundraising of 4,281,530,069 won (more than 14 million soles) has been achieved through August of this year.

Mexico, Argentina and Peru are the countries that most promoted these hashtags.

It is worth mentioning that around 342 thousand publications were made to promote aid campaigns for a social cause between June and August of this year. Peru registered a 72% increase in these messages.



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