App downloads increased by 2.7% in the fourth quarter of 2021, compared to the same period last year, with 36 billion app downloads. The podium of the most downloaded moves little, still largely occupied by GAFAM, acronym for Google, Apple, Facebook, Amazon and Microsoft. But it is TikTok which occupies the first place, excluding games, reports 01.Net this Thursday, relaying a study by Sensor Tower.
#TikTok saw $2.3 billion in consumer spending in 2021. This figure represents 77% year-over-year growth from $1.3 billion in 2020.
Learn more in our latest post: https://t.co/W4gtaBUjzo pic.twitter.com/t3SiA7OiL8
— Sensor Tower (@SensorTower) January 13, 2022
The Chinese application is followed by Facebook, Instagram, WhatsApp and finally Messenger. All are part of the Meta group. Instagram in particular experienced a good evolution: its best quarter since 2014 and an increase of 10% compared to the third quarter of 2021.
TikTok banni en India
The social network thus takes first place in the ranking of the most downloaded applications in the fourth quarter of 2021. TikTok loses this place, which has been occupied for two years. This had only happened once, at the start of the Covid-19 pandemic with the incredible success of the Zoom application. This success of Instagram is in particular due to Android users. This could be explained by the banning of the application in India, according to Sensor Tower. Because the use of Instagram has, in parallel, greatly increased in the country.
For iOS, the ranking is different. The first place is still occupied by TikTok, followed by YouTube. TikTok even surpassed 50 million installs on the App Store in the fourth quarter of 2021, the eighth consecutive quarter.