In three weeks, Salto, the video-on-demand subscription service designed by France Télévisions, TF1 and M6, recorded 100,000 users. This encouraging figure should however be put into perspective, most of the registrants having benefited from a month’s free trial, explains Le Figaro.
As of this Friday, November 20, this trial will end for some users. They will then have to choose a paid offer ranging from 6.99 to 12.99 euros per month. But they will also have the option of not continuing and terminating.
Soon deployed on the boxes?
In 2014, when Netflix was launched in France, the streaming platform offered a similar offer with a one-month trial. A total of 100,000 users had been registered in two weeks. A little better than Salto, but this confirms that the French service figures are positive.
“Our users spend an average of more than 2 hours a day and up to 2.5 hours on weekends. And this trend is increasing, ”told the Figaro Thomas Follin, Managing Director of Salto. In addition, a quarter of users are over 50 years old and 60% are between 25 and 49 years old. In addition, more than 50% of the content viewed is French creations. Films and series are logically the most popular, but entertainment, magazines, documentaries as well as live and streaming content also attract. In the future, the service should make its appearance directly on the boxes of operators.