Are candies no longer a recipe? In any case, if the year 2020 was marked by the health crisis, consumers did not rush to confectionery for comfort. This is what emerges from the latest figures released by the confectionery giant Haribo. The sales of the German manufacturer even fell by 7% last year, generating “only” 243 million in revenue in France.
A decline on which returned Jean-Philippe André, the boss of Haribo France with the World : “We lost the boxes that we bring to the office or that we buy for children’s birthdays. We have also suffered from the drop in attendance at airports and train stations ”. The only reassurance: if the company has suffered from the consequences of the containment measures, it has not however seen its revenues drop in supermarkets.
New treats to relaunch the market
Haribo is nevertheless preparing to launch new packaging to relaunch the brand. The company thus intends to reduce its environmental impact by marketing new recyclable packaging to wrap its Dragibus.
For its 40th anniversary, Haribo was already offering, alongside traditional Chamallows, gelled crocodiles low in sugar, without sweeteners or artificial colors.