Influential people Lea Jaja and Lena Guillou detained by anti-fraud system

Two new influencers were singled out on Friday for deceptive commercial practices by Fraud Repression, three months after parliament passed text regulating the influencer jungle.

On June 1, Parliament adopted a text regulating the activities of some 150,000 influential individuals present in France. The text specifically prohibits advertising of cosmetic surgery and also prohibits or severely limits advertising of certain medical devices.

“Deceptive Business Practices”

In recent weeks, the Directorate General of Competition, Consumer Affairs and Anti-Fraud (DGCCRF) has already ordered several influencers to stop their deceptive business practices, including Poupette Kenza, one of the most popular on French social networks, which is subject to a fine. in the amount of 50,000 euros.

On Friday, she issued an injunction against Lena Guillou, whose screen name is “Lenutza” and who notably has 537,000 Instagram followers, to “cease deceptive commercial practices on the social media platforms Instagram and Snapchat,” according to her website.

“The investigation revealed that Ms. Lena Guillou was paid by commercial partners to promote their products or services in her publications. However, there was no mention of commercial intent in the publications in question,” it clarifies without detailing the products or services in question.

In the case of Leah Judge, known as “lianeanea,” who has 409,000 followers, the Fraud Repression investigation also “revealed that she received compensation in the form of free products from commercial partners to promote their products in his publications.” However, the publications in question made no mention of their commercial intent.”