McDonald’s expects its network to reach 50,000 outlets by 2027, about a quarter more than its current size, thanks in part to significant investment, the US fast food giant announced on Wednesday.
The chain had 40,275 restaurants at the end of 2022, of which about 95% were franchised, up 17% over a decade, according to its annual report.
This amount already makes “Mickey D’s”, as it is sometimes called in the US, the world’s leading brand in the fast food and drinking establishments sector, ahead of Starbucks (38,000) and Subway (about 37,000). McDonald’s largest market outside the United States is France, where it has more than 1,500 restaurants.
“This period of expansion will be the fastest in McDonald’s history.”
To accelerate the pace of its opening, the Chicago, Illinois-based group plans to invest $300 million to $500 million a year through 2027, Chief Financial Officer Ian Borden said during a presentation to investors Wednesday. “This period of expansion will be the fastest in McDonald’s history,” explained Account Manager Manu Steyaert.
After peaking in 2013, McDonald’s went through a difficult period until it hit its lowest point in 2020. The group has since recovered, with sales growing by more than 20% between 2020 and 2022. rising prices, as well as the impact of the pandemic, which has accelerated remote orders.
Group A has also benefited from the recent boom in fried chicken sandwiches, which have become the star of its menus, accompanying the rise of chains like Popeyes and Chick-fil-A.
In 2024, McDonald’s announced that it expects its turnover to grow by 2%, excluding currency effects. During the presentation of third-quarter results, the brand reported a slowdown in sales due to the deteriorating economic situation.
Source: Le Parisien
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