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Rating of cities attracting employees and business: new assets of La Rochelle

Innovation and economic vitality, ecological transition and quality of life, high-level higher education… La Rochelle (Charente-Maritime) has become a pole of attraction on the Atlantic coast in just a few decades and now shines internationally. his rugby team, two-time European champions.

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According to the 2023 Arthur Loyd Barometer, the port city ranks first among medium-sized cities (100,000 to 300,000 inhabitants), along with Bayonne (Pyrenees-Atlantiques). The result hardly surprises the Rochelles, who are as proud of their heritage as they are of the city’s dynamism. “La Rochelle is bustling, its people are friendly and easy to get to know,” confirms Cendrine Colley. Born a stone’s throw from the old port, the business leader left her “city of heart” three decades ago to follow her husband to Vienne. La Rochelle’s appeal eventually caught up with it after Covid-19 and the health crisis.

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Source: Le Parisien

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