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HelloFresh, Quitoque, Les Commis… Meal boxes have not yet found the recipe for success

They have attracted a huge following, eager to receive a box full of ingredients to prepare balanced and varied meals at home. For about ten years now, recipe boxes like HelloFresh, Quitoque, Les Commis or Foodette have found their place in the cupboards of the French.

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Covid-related lockdowns have increased their market at lightning speed. However, since the end of the health crisis, the sector has stagnated. And struggles to find financial balance. “Today we have gone from ten companies to four or five,” lists Mathieu Vincent, food technology expert (innovative food companies) and co-founder of DigitalFoodLab. Recently we have seen a new wave of concentrations, which proves that the market is still finding itself. »

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Source: Le Parisien

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