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Thermomix: innovation and effective marketing… how a robot became indispensable in our kitchens

Stir, mix, emulsify, weigh, grind, grind, beat, mince, simmer, knead, cook, including steam… When presented with this list, a beginner may object: “What doesn’t he do? “Fry,” the advisor anticipates, looking rueful, before adding with a smile that “it encourages you to eat healthy!” » We are in the Vorwerk store in Marseille, on the 2nd floor of the elegant seaside shopping center Terrasses du Port, where the TM 6, the latest model in the flying saucer style, sits on the countertop. Camille, a thirty-something consultant with large glasses and a friendly smile, steps back, leaving the three participants of the afternoon seminar facing the car.

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The program includes lemonade with organic fruits, which are served whole to the blades of the machine. We do not take our eyes off the central screen, where the recipe is displayed step by step. Practical: the exact weight of sugar is measured directly and the mixing speed allows you to obtain the perfect drink. “You just need to be able to read,” sums up Camilla, tapping the tactile surface to reveal functionality that will convince the busiest heads of household: the ability to create a menu for the week and receive a ray by ray shopping list.

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Source: Le Parisien

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