Capri Sun has a new look. The Swiss company’s CEO Roland Vining announced late last week that its traditional aluminum packaging would disappear and be replaced with recyclable packaging.
“After many years of research and an investment of several million euros in this development, we were finally able to remove the aluminum from the multi-layer multi-material stack and replace it with a mono-material, polypropylene (PP),” rejoiced Roland. Vining in a press release posted on his LinkedIn account. According to the CEO, this new pouch will reduce carbon emissions by 67% compared to an equivalent PET bottle (editor’s note: polyethylene terephthalate).
“Reduce carbon emissions by 67%”
“Our new recyclable pouch is an important step in our commitment to being the most sustainable, delicious and natural baby brand in the world,” he continues. This reduces carbon emissions by 67% compared to an equivalent PET bottle. “It is the best packaging format for drinks in terms of carbon emissions and weighs less than a sheet of paper.”
Long criticized for its non-recyclable aluminum bags, Capri Sun took the first step toward more responsible packaging in 2021. The company then replaced the plastic straws with paper ones. Launched in the UK for the first time, these new bags will then be sold in Europe.
Source: Le Parisien
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