“Made in France” is better if you pay in France. » For several weeks, this slogan has been displayed by CB Bank Card Group, a domestic bank card payment network, with one goal: to encourage consumers to use CB, which is celebrating its 40th anniversary and whose logo has turned blue. -white and red for the occasion. An all-out offensive, because even if the company remains largely a leader, “over the course of about ten years there has been an erosion of our market share,” admits Philip Lolani, its CEO. Today we are between 80 and 85%. »
But how to explain such a decline? Most cards issued by French banks have a joint CB logo and the logo of the American Visa or Mastercard network. In this case, even if the seller and buyer have a choice, transactions in France mainly go through the CB network, and the international network takes over abroad. Except that for several years the share of so-called Visa only or Mastercard only cards, which therefore even in France only manage transactions through these networks, has been growing.
Source: Le Parisien
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