Faced with inflation and shrinking inflation, every second French person has already reduced portions and the number of meals they eat.

Like her, many consumers have noticed the tendency of manufacturers to reduce volumes at the same price or even increase the price. Washing powder, Ricoré, frozen French fries, dessert creams or cold cuts: in front of the small Val-d’Oise supermarket, all shoppers have in mind the example of shrinkage, the tendency of some manufacturers and distributors to reduce quantities in order to preserve their goods. fields.