For Davide Traxler, CEO of Delsey Paris, there was a before and an after for Rimowa, the German luggage maker bought by LVMH in 2016. (owner of Parisien-Aujourd’hui in France), which sells high-end suitcases. “Since then, every luxury or premium player has had to rethink their suitcase strategy,” he analyzes. This necessary change includes the clear, cream or brightly colored suitcases that can be spotted from afar on airport conveyor belts.
Adaptation to the new use of bicycles and scooters is also a must, as evidenced by the numerous backpacks on display in the store on the Champs-Élysées (Paris, 8th arrondissement), the fruit of extensive research, with the store serving as a testing laboratory for new products. These backpacks now account for 12% of Delsey Paris’s turnover. The Rempart (€199) has enhanced protection for computers and is completely waterproof for cyclists.
Other trends, depending on taste, are bags with rolled holes or bags with large front openings for Parisians in a hurry. Don’t forget the €169 Doctor’s Bag, which stands on its own and has metal hoops. Some models also have a secure clasp, which is very convenient, especially to avoid theft on the subway. Most of them come with 3D back patches for better back comfort.
Also for animals
Since Covid ended, the company has also been offering more and more pet-friendly bags. The Châtelet (€249) on a trolley offers a mesh top, a soft cushion inside for winter, and the ability to expand the bag by 30% when open. The wheels can be removed for greater stability while moving. A less expensive Air France backpack for small dogs or cats includes a built-in leash in case your pet decides to run away. And in all cases, a loop allows you to attach a seat belt.
Finally, Delsey Paris has adapted to new airline requirements that require very precise and varied carry-on baggage sizes. On the company’s website, a small search engine allows you to find out what the maximum size is stated by a particular low-cost company, in particular, if you want not to overpay for luggage. “And we offer models for every need,” promises Davide Traxler.
Source: Le Parisien
I am John Casanova. I am an author at 24 news recorder and mostly cover economy news. I have a great interest in the stock market and have been writing about it for many years. I am also interested in real estate and have written several articles on the subject. I am a very experienced investor and have a lot of knowledge to share with others.
