Netflix promotes the series “Baby Bandito” with a transparent billboard

In a bold advertising twist, Netflix has captured the attention of Santiago, Chile, with the introduction of a transparent billboard, promoting its new series “Baby Bandito” that premiered on January 31. Strategically located at the exit of the underground parking lot between Isidora Goyenechea and Las Condes avenues, in the Metropolitan Region, this marketing piece not only stands out for its creativity but also for its privileged location.

In front of the renowned Peruvian Creole food restaurant “Ica”, the billboard stands as an emblem of innovation in outdoor advertising, although it hides a controversial message: “Pisco is Peruvian. If you think this is a robbery, you haven’t seen anything.”reads the poster prior to showing the official poster of “Baby Bandito”.

The message makes sense when linked to the narrative of the series, which shows the life of Kevin, a skater who hatches a plan to get ahead of a gang of criminals and use before them the ploy they have devised to steal seven million dollars. , and thus give his girlfriend, Génesis, a life of dreams and adventure.

Netflix’s strategy of using unconventional advertising underscores their commitment to innovation not only in the content they produce but also in how they present it to the world. With expectations rising, the artistic community and the Chilean public are eagerly awaiting the launch of “Baby Bandito”, a series that promises to combine drama, music and culture in an immersive and unique narrative.