HeathcareMore and more people are willing to stop eating...

More and more people are willing to stop eating meat to help take care of the planet


- Advertisement -

The climatic impact of meat production and issues related to health are the main reasons why more than 30% of consumers of conventional proteins would be willing to replace them with alternative proteins.

This has been one of the findings of the report “The Untapped Climate Opportunity in Alternative Proteins”, carried out by the Boston Consulting Group (BCG) and Blue Horizon.

- Advertisement -

This is a survey carried out among more than 3,700 consumers in seven countries (China, France, Germany, Spain, United Arab Emirates, United Kingdom and USA). While for three quarters of those surveyed the main reason is to adopt a healthier diet, more than 30% would be willing to make the change if it has a positive impact on caring for the planet.

“You see a pretty big trend in the alternative protein development world. This begins with some value propositions from the US, such as ‘beyond beef’, which are beginning to generate food substitutes that emulate animal protein, in its physical characteristics, in its flavor, in its textures. They change a lot from the previous dynamic, in which they were products made from grain or soybeans, with a very different texture and flavor,” points to Trade Andrés Giraldo, managing director & partner of BCG.

- Advertisement -

The spokesperson believes that consumer understanding has changed, not only because of achieving a healthier diet through more products of plant origin, but also because there is a growing awareness for the environment. “Animal protein consumption is associated with greenhouse gas emissions. Food production represents 25% of the world’s gas emissions. Mass consumption companies, in their production chains, represent 85% of emissions. That has a weight.”

the local situation

In Peru, more than 50% of Peruvians recognize that this is a growing market and that it has positive effects on the environment and animals, reveals an Equilibrium study.

“In Latin America, these decisions, more than being related to young people, have to do with access to information. Now more people are willing to try new products.” Giraldo comments.

Alternative proteins can eliminate the risk of supply chain disruptions and play a critical role in the fight against climate change, he concludes.


direct hit

The BCG and Blue Horizon report shows that investments in plant-based protein are more capex-efficient with respect to CO2 and methane emission reductions than in any other industry.

Source: Elcomercio

- Advertisement -
I am a highly experienced and well-connected journalist, with a focus on healthcare news. I have worked for several major news outlets, and currently work as an author at 24 news recorder. My work has been featured in many prestigious publications, and I have a wide network of contacts in the healthcare industry. I am highly passionate about my work, and strive to provide accurate and timely information to my readers.


Please enter your comment!
Please enter your name here

Latest news

Chinese-Canadian singer Kirs Wu sentenced to 13 years in prison for 3 rapes

Kris Wu, the renowned Chinese-Canadian K-pop singer was sentenced to 13 years in prison after being convicted of committing...

Non-consensual pornographic deepfakes will be criminalized in the UK

The United Kingdom plans to criminalize the implementation of 'deepfakes' with a new regulation that defines this crime and...

World Cup Qatar 2022: the coach of Saudi Arabia considered that the victory against Argentina did not change them

The first duel did not cloud them. Saudi Arabia's astonishing comeback against Argentina in their World Cup Group...

America: with marches they ask to eliminate violence against women

Marches, rallies, pronouncements by authorities and the dissemination of studies served as a framework to request in one voice...

The shocking satellite image that shows the dimension of blackouts in Ukraine

This satellite image shows how Ukraine it remains off at night due to the energy crisis caused by Russian...

Can the screen of an Apple Watch Ultra be as tough as a diamond? This youtuber put it to the test

A youtuber decided to test if the glass of the Manzana Watch Ultra is really sapphire and how...

Must read

You might also likeRELATED
Recommended to you