You’ve probably never heard of London’s ‘most visited’ tourist attraction

The London Eye, the Natural History Museum, St. Paul’s, The Shard and Madame Tussauds are always at the top of the list when it comes to sightseeing in London.

So you suspect that the capital’s most visited attraction is probably one of these sights.

Well, it looks like that’s not the case. In fact, you’ve probably never heard of the city’s ‘most visited’ attraction.

The Outernet – an “immersive entertainment district” consisting of two locations – has taken over the title.

Located right next to Tottenham Court Road station (southbound towards Denmark Street), it has welcomed 6.25 million visitors since opening in November 2022 – an increase on the Natural History Museum’s 4.7 million visitors last year.

Pretty impressive considering the attraction has only been open for just over a year.

For those who don’t know, the attraction combines music, art and culture for the whole family, every day from 10am until late in the evening – and it’s completely free.

Its centerpiece, the Now Building, features 21,000 square feet of wraparound screens showcasing all kinds of creative programming guaranteed to delight your senses—and a recent Tripadvisor reviewer named Jo E called it “enchanting.”

Its sister property, HERE at Outernet, is a 2,000-seat underground venue that hosts live music and DJ events.

However, others noted that the main attraction ended quite quickly – with another reviewer adding that it was “a fun but short experience”.

Philip O’Ferrall, President and CEO of Outernet, said: “We are thrilled to have achieved this record level of visitor numbers in just one year. Outernet was and remains something new and groundbreaking, bringing both great excitement and risk.

“We are all extremely proud to be able to present all of our free immersive experience and exhibition events alongside a variety of brands looking to advertise with us.”