The first step is approved to regulate the influencer market. The National Assembly unanimously passed in first reading a cross-party bill regulating the controversial commercial practices of social media influencers.
The text, introduced by MPs Arthur Delaporte (PS) and Stephane Voyette (associated with the Renaissance), legally defines the powerful and defines their commercial practices. Passed by 49 votes to zero, it now needs to be considered in the Senate.
In the bill, the sector of what the Ministry of Economy calls “commercial influence” will be clearly defined in the law as “the practice of creating, disseminating to the French public by means of electronic communication, advice or content.” who directly or indirectly promote goods or services in exchange for an economic or in-kind benefit.”
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If there is disagreement, the work of children’s influencers will be strictly regulated. Minors under the age of 16 will need to obtain a state permit to work on the platforms, and 90% of the amounts they earn will be blocked until they turn 18 to avoid any abuse, Bruno Le Maire said last Friday.
Another proposal, a law regulating media advertising for alcohol, financial products and sports betting, will now apply to content from online influencers.
In a column published this Sunday in JDD, 150 influencers and content creators warned MPs about the risks associated with their activities. Several signers such as Squeezie or Cyprien have since opted out.
Source: Le Parisien
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