How much does 30 seconds of advertising cost in the 2022 Super Bowl?

The 56th edition of superbowl It will take place this Sunday, February 13, 2022 and many are already asking about the details of this defining match that will take place at SoFi Stadium in Los Angeles, California. To learn a little more about this American football event, which will paralyze the entire United States and various corners of the world, we leave you the information on how much it costs to invest in advertising during the 2022 Super Bowl.

The Super Bowl 2022 It is one of the events in the world, expected among other things for the large amount of income it generates. In this sense, many of the powerful companies and brands seek to have visibility in this great show, which will feature as a background dish the meeting between Cincinnati Bengals Y Los Angeles Rams.

Just to provide some information, the CNN indicates that in 2020, the Super Bowl was seen by more than 102 million viewers, while in 2021 the number of viewers dropped to 96 million, who followed the sporting event through TV and streaming services. This large number of audiences means large amounts of profit for the NBC network that will broadcast this year’s Super Bowl, and that in September of last year had announced that it had little advertising space left to sell advertisers.

COMMERCIALS IN THE SUPER BOWL: HOW MUCH DOES 30 SECONDS OF ADVERTISING COST?

Year after year, the superbowl is seen by more people in the world. This is well known by the brands that try to appear during the sports league championship commercials and therefore invest millions of dollars so that their product can gain notoriety, even if it is for a few seconds.

In the 56th edition of the Super Bowlif any company wants to appear in the commercials for a space of 30 seconds, they must pay the large amount of 6.2 million dollars, according to data from NBC, a company that has the broadcast rights of the sporting event.

“The NFL has never been stronger and it has led us to new records this year. From ‘Sunday Night Football’ to ‘Football Night in America’ to the exciting Playoffs, we’ve seen an increased appetite for fans to watch the NFL on all of our platforms. This cross-platform consumption has attracted even more advertisers who want the immediate scalable reach of sports.”said Mark Marshall, president of advertising for NBCUniversalthrough a statement collected by Yahoo Finance.

SCHEDULE TO SEE THE HALF-TIME SHOW – SUPER BOWL 2022

The halftime show Super Bowl 2022 It starts after the first two quarters of the game are over, which last around 15 minutes each, but can go on much longer. That means that the first half can be extended up to 90 minutes (the match usually lasts 3 hours and 12 minutes) so we can expect to see it at 19:00 in Mexico.

WHERE THE 2022 SUPER BOWL IS PLAYED

The Super Bowl 2022 It will take place at SoFi Stadium in Inglewood, California. This mythical venue will host the game between Bengals vs. Rams and also, we will be able to witness Show Time that will have great singers of the rap genre in its ranks.

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