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A former executive of UReputation confirms having worked with the Parisian club

Oh, there, look, a denial that goes “pschitt”! A few hours after publishing a press release formally denying the accusations of Mediapart, which revealed on Wednesday that the Parisian club had commissioned an external agency to create an army of fake Twitter accounts to denigrate those who attacked the interests of the club, a testimony is came to confirm the statements of our colleagues. It is neither more nor less than the former director of operations of UReputation, a subsidiary of the agency Digital Big Brother (DBB), in charge of the filth campaign on Twitter according to Mediapart.

“Everything was done in collaboration with the club,” Frédéric Geldhof told RTL. He also claims to have been in direct contact with Jean-Martial Ribes, the former director of communication for the Parisian club who left at the end of last season in a subsidiary of the luxury giant LVMH. “Our role was to set the strategy of the client’s communication department to music on social networks and on the Internet. [le PSG] “, Continues the one who also claims to have met Nasser Al-Khelaïfi during various meetings.

Paris aware of nothing? “It’s amazing,” replies Geldhof

According to Geldhof, the attacks of trolls such as Paname Squad or La Daronne du Parc, “these are things that have been requested by the client”. “Everything that was done was done in collaboration with the client, in a global strategy put in place by the communication department,” he repeats. And this new itchy hair for PSG: “That PSG can say ‘no, no, we don’t know them’, it’s amazing”.

Source: 20minutes

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