More than 84 million interactions: social networks and their amazing role in the World Cup Qatar 2022

The boom that social networks have had since Russia 2018 reached unimaginable levels. Nobody had in their calculations that a pandemic would arrive to trigger the use of digital platforms. Under this context, the World Cup Qatar 2022 found the perfect opportunity to shine this situation. And he did not miss it.

Among all its social networks, FIFA has more than 102 million followers. A figure that increases day by day of competition. In each one they handle a different type of content. They report almost 24 hours a day on everything that is happening at the world event. Although the objective is that the user ends up finally reaching the FIFA + portal, the new channel created by the highest football entity on the planet.

The 32 teams are not only competing to be the best on the field of play. In the digital field they also fight inch by inch, having creativity, planning and analytics as their main weapons. Instagram is the social network that had the most impact among the participants. During the first day, Instagram registered 84.2 million interactions among all the profiles of the casts classified for the world championship. As in the FIFA ranking, Brazil and its 17.5 million interactions lead the table. They are followed by Portugal, England, France and Argentina,

numbers that rule

Just as there is a world of statistics on the sports level, Qatar 2022 has also left us some interesting numbers for post-World Cup analysis.

The ‘Canarinha’ shines

The only team that exceeded 2 million reactions on Instagram was Brazil. He reached this figure due to the presentation carousel of the 26 players summoned by Tite for the World Cup fair

Valverde trend

The excellent season that Federico Valverde has been having with Real Madrid also confirmed it on the first date of the World Cup. The midfielder ended up being chosen as the best on the field in the duel against South Korea. The post ended up as the one that generated the most engagement.

Tik Tok, the protagonist

The favorite social network for young people and adolescents has a special ‘hub’ to follow Qatar 2022. In this operations center you can find the most important videos of the day, either from the national teams or the official FIFA account. You can also find the schedule of the matches.

On the other hand, ByteDance, owner of Tik Tok, has the broadcasting rights of the event. But this will only happen in China, through its Douyin version. For these latitudes you will enjoy the 64 games totally free and with 4K quality. The announcement was made through the Chinese Football Association (CFA), one of the biggest hits on the market.

protective measure

Social networks are not only used to inform. FIFA and FIFPro (an organization that represents players worldwide) launched SMPS (Social Media Protection Service), a protection service to combat discrimination and protect the mental health of the main protagonists in the championship played on Qatari territory.

Through the SMPS, footballers will be able to access a service to control, denounce and moderate the terms of incitement to hate that occur in the digital ecosystem. This has as its main objective to protect athletes from the insults of which they are victims on the Internet.

“FIFA is committed to offering the best possible conditions for players to perform at their highest level. Ahead of the 2022 FIFA World Cup Qatar™, we are pleased to be able to launch a service that will help protect players from the harmful effects that social media posting can have on their mental health and well-being.”were the words of Gianni Infantino about this great initiative.

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