Betsson will be the new sponsor of Boca Juniors until 2024

Boca Juniors will have a new star, this time on their shirt. This is Betsson, with whom they reached a commercial agreement. The famous betting operator will become the official sponsor of the Argentine club and his logo will be displayed on the ‘Xeneize’ shirt from June 29.

It will be a dream debut, because on this date, the Peruvian club Luis Advíncula will face Monagas for the last date of the Copa Libertadores, at La Bombonera.

The logo of the Swedish brand will be located on the upper front of the men’s and women’s first division soccer jerseys in all local and international matches. It is worth mentioning that the agreement has a term of 18 months.

Jesper Svensson, CEO of Betsson Group, was pleased with the strategic alliance and called it “historic”. Likewise, he had words of praise for the outstanding club:

“Boca is, without a doubt, the most appreciated team in South American football. It has been the home of legendary players such as Diego Maradona, who, along with other notable players, has raised Boca as an iconic team worldwide. By sponsoring Boca, we are partnering with the most recognized sports brand in Latin America, thus reinforcing our rapid and constant expansion in the region.”

For his part, Ronni Hartvig, Commercial Director of Betsson Group, also spoke about the agreement: “This alliance will mark an important milestone for Betsson at a regional level. It will accelerate our brand exposure throughout Latin America and beyond. We are very happy to enter into an alliance with a club that transcends borders”.