Betano, official sponsor of the Copa América 2024

Kaizen Gaming, one of the largest GameTech companies in the world, becomes an official partner of CONMEBOL, the South American Football Confederation, reaching an important milestone to firmly establish the company’s presence in Latin America. This partnership, which will extend until 2028, highlights Kaizen Gaming’s commitment to enriching the football experience across the continent.

The 2024 Copa América will take place in various stadiums across the US between June 20 and July 14, bringing together the best talent and the most passionate fans, who will have the opportunity to place their bets through Betano’s premium platform and experience this tournament on a totally different level.

George Daskalakis, founder and CEO of Kaizen Gaming, said: “We are delighted to join forces with CONMEBOL, the most respected institution in Latin American football. This partnership not only showcases our passion for the sport and the region, but also highlights our dedication to delivering innovation and excellence within the industry. “We look forward to elevating the fan experience to new heights, delivering unforgettable moments through responsible gaming.”

Alejandro Dominguez, President of CONMEBOL mentions: “We are delighted to welcome Kaizen Gaming and its Betano brand as an official partner of CONMEBOL. Their commitment to innovation in football and gaming aligns perfectly with our vision for the future of sport in Latin America. Together, we are planning to deliver extraordinary experiences to football fans across the continent.”

Beyond the Copa América 2024, this partnership encompasses other prestigious competitions under the purview of CONMEBOL, including the Pre-Olympic tournament, the Copa América Femenina, the Copa América de Futsal, the Conmebol U-20 and Futsal U-20. This comprehensive agreement demonstrates Kaizen Gaming’s dedication to supporting football at all levels and across diverse demographics.

This announcement follows the official announcement of the company’s global sponsorship deal with UEFA for EURO 2024, reaffirming Kaizen Gaming’s position as a driving force in the marriage of sport and technology.