‘Unifying emblem’: Ligue 1 unveils new logo for next season

New name, new logo: the template that has been repeated for the last 7 years in the partnership established between Ligue 1 and various companies continues to be tested.

This Wednesday the LFP presented the new logo of the French championship, a big change from the previous one: the release of the Hexagoal, the Ligue 1 trophy present in the image since 2008, making room for a more simplified version with the letters L and 1 intertwined.

As in 2017, when Conforama became title partner of Ligue 1, and in 2020, when that role passed to Uber Eats, Ligue 1, which will become the McDonald’s of Ligue 1 this summer, is supporting the change of partner with a new logo.

“This opening marks the entry of Ligue 1 into a new cycle of marketing development in France and internationally, with the aim of becoming a brand closer to its fans, more emotional,” explains LFP in a statement.

Designed by agency Leroy Tremblot, which is the source of the FC Nantes and Stade de Reims logos among others, this new logo is described as a “strong and simple label, a unifying emblem” and is part of a “new brand identity”. , very modern and modular, so that everyone, both clubs and fans, can make it themselves,” LFP further deciphers.

“As such, all brand visibility will be updated with new brand typography, a new color palette and a new graphics system. All of these elements will be introduced later in the next offseason. »

Ligue 2 will also be entitled to a new logo, which will be unveiled in April.