NBA continues to break its own digital records. And not only does it do so in the United States, the best basketball league in the world has gained markets that make it a brand with a great international reach. In 2021, the NBA opted for a multiplicity of formats that allowed it to reach large audience levels globally. Latin America was no exception, since with NBA Latam, NBA Mex and NBA Brazil they obtained important metrics in the year that just ended.
NBA It has positioned itself in Latin America as a great option for sports fans: both the regulars and the casual ones. Digital teams have provided quality content, involving the different audiences they sought to reach in 2021. For this, the league strategically decided to position three accounts: NBA I’m flying, NBA Mex Y NBA Brazil.
Adding up the number of followers, they add up to 11.5 million between Facebook, Instagram, Twitter and YouTube, increasing by 28% what was achieved in 2020.
Likewise, the social media channels of NBA Mexico have more than 2 million followers (on Facebook, Instagram, Twitter and YouTube), increasing by 5% compared to 2020. To achieve this metric, one of the products that had the most reach was the NBA Trivia, a program that the NBA launched to recognize Mexico’s most passionate and knowledgeable fans. This space was hosted by “El Capi” Pérez and generated 20 million views.
For its part, the content series NBA Style showed the integration between fashion, culture and basketball. Finally, everything related to Stephen Curry’s new 3-point record on December 14 (2,974 shots of three in his career) generated more than 302,000 visits and more than 133,000 interactions through the social media channels of NBA Mex.
As to NBA I’m flying, social channels have more than 4.7 million followers (on Facebook, Instagram, Twitter and YouTube), growing by 41% compared to 2020. In 2021, they achieved more than 110 million interactions, 75% more than the last year. In addition, NBA I’m flying produced a series of content in collaboration with Duki, the most reproduced artist in Argentina. 10 original episodes posted to YouTube achieved over 3MM views, including 1.5 million views on their freestyle on league-related topics.
In the same way, NBA I’m flying co-produced Clutch All-Star Celebrity Basketball Game with influencers Grego Rosselló and Lucas Rodríguez, generating more than 350,000 interactions.
Similarly, the NBA At the brand level, it has strengthened its presence in social networks worldwide: was the most viewed and most engaged professional sports league account on social media in 2021, generating 24 billion visits and 2.3 billion interactions across all platforms globally.
During this period, the NBA it added 18 million followers across all its social platforms, becoming the fastest growing professional sports league in the world.
New Followers Brands of 2021 (Globally)
- First account of a professional sports league to exceed 62 million followers on Instagram
- First account of a professional sports league to exceed 35 million followers on Twitter
- First account of a professional sports league to surpass 17 million followers on YouTube
- First professional sports league account to surpass 14 million followers on TikTok