It is time for the globalization of women’s golf

The Ladies Professional Golf Association (LPGA, Professional Women’s Golf Association) announced that Velocity Global, a leading global expansion solutions company, has been named the Official Global Working Platform of the LPGA and Ladies European Tour (LET) in a multi-year agreement. . The goal is to highlight the global impact of its players, who represent more than 60 countries, enhancing opportunities to tell their stories and increase their recognition.

“Golf is truly a global sport and to be successful, you have to measure yourself against anyone, anywhere. We are proud of our partnership with the LPGA and the LET to support global female golfers.”said Rob Wellner, senior manager of sales, marketing and strategic alliances for Velocity Global.

With this alliance, the Premio Velocity Global Impact, which celebrates players who have helped grow the sport of golf and inspire the next generation of athletes through their actions. “We are excited to welcome Velocity Global to the LPGA Partners family and create this impact recognition to showcase our players off the ropes.”said LPGA director of sales Kelly Hyne.

The LPGA and the LET will use Velocity Global’s Global Work Platform to simplify compliance, benefits and talent payroll in hosting competitions in 25 countries and multiple continents this year.

Albane Valenzuela, the most global golfer of the LPGA

“I have four passports and a very international family”commented Valenzuela smiling. “In Mexico I feel Mexican, in the United States I am American, when I am in France I also feel French and I chose to represent Switzerland in the Olympic Games because it is the country where I grew up”, says the golfer born in New York, of a Mexican father and a French mother, and educated in Switzerland.

Albane, who speaks four languages ​​(Spanish, English, French and German) and graduated with honors from Stanford University in Political Science, has taken advantage of his globality in his personal life, his approach to golf and his decisions about sponsors. “What matters most to me with my sponsors is that they are companies in which I would like to work”, he assures.

“It is enormous what they are doing (Velocity Global) for women’s sport and golf. I care a lot about companies that support women and what they do is very similar to what I do in my professional life”said the 24-year-old golfer.

“Albane conveys to a global audience our principle of seizing the opportunity to work for anyone, from anywhere,” said Rob Wellner.

“Golf is a very global sport in which you live and work with people from different cultures”added the player who represented Switzerland at the Tokyo Olympics and is going to compete for the third year in a row on the LPGA Tour, after getting her card in 2020. “It’s been a bit of a roller coaster”, said about the past two years that began with her first major (2020 KPMG Women’s PGA Championship), injury, appendicitis and COVID.

Albane’s brilliant amateur golf career, who competed in 11 amateur majors, followed in the footsteps of his father, Alberto Valenzuela, an international banker and star of the UCLA golf team. Now in professional golf, Albane has the support of his brother Alexis, also a college golfer.

His brother and caddy is the promoter of Alexis for Autism, a foundation that raises funds for associations, foundations and medical research on autism. “My brother had his personal battle and I think it is very important to help others. As athletes we have a duty to help people and use our platform to speak up for causes that matter to us.”, comments Albane.