Apple: the market for wireless headphones (TWS) takes off and AirPods lead the sales list

The global market for earphones known as ‘truly wireless’ (true wireless Stero, TWS, in English) has grown 17 percent in the first quarter of the year, with Manzana as the main manufacturer and almost a third of the market.

The TWS They are a type of wireless headphones based on two small hearing devices separated from each other. that are inserted one in each ear and through a pairing system through Bluetooth technology they reproduce music or other contents in stereo.

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They are usually identified with the so-called ‘buds’, present in brands such as Samsung, Google, Xiaomi or Apple. ANDThe latter is also the one that leads the TWS market globally.with a year-on-year growth of 14 percent.

The company with the bitten apple covers 31.8 percent of the market, with 21.7 million shipments made, a slightly lower share than it had a year ago, of 32.6 percent, with fewer shipments, 19, 1 million units.

Samsung is, with 9.5 percent of the market, the second most prominent brand globally. Shipments registered in the first quarter of 2022 fell to 6.5 million units, compared to 6.7 million the previous year, when it had 11.5 percent of the market. In one year it has decreased by 4 percent, according to data from Canalys.

Xiaomi is positioned in third place, with an annual decrease of 16 percent between the first quarter of 2021 and the first quarter of 2022. The data gives it a 7.3 percent market share, with 4.9 million units, compared to to 10 percent of the market that it covered last year, with and the 5.9 million shipments it made.

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The TOP5 is completed by Skullcandy, with a market share of 4.8 percent and 3.3 million units shipped in the first quarter of this year, and Edifier, which has 3.4 percent and has shipped 2, 3 million units.

By devices, They lead Apple’s AirPods, whose shipments have grown 3 percent to 19.3 million units. The data of this company is completed with the figures of its Beats by Dre sub-brand, which has grown by 553 percent to 2.4 million units.

Samsung’s Galaxy Buds line, meanwhile, fell 13 percent, while shipments of Harman-subsidiary JBL earphones grew 31 percent.

As a whole, the TWS market has grown 17 percent in year-on-year terms, reaching 68.2 million units shipped, as stated in a statement.

The analytics firm further estimates that the average selling price of the top five sellers fell to $144 in the first quarter of the year, from an average price of $153 in the same period of 2021.

Source: Elcomercio

James

I have worked as a journalist for over 10 years and have written for various news outlets. I currently work as an author at 24 News Recorder, mostly covering entertainment news. I have a keen interest in the industry and enjoy writing about the latest news and gossip. I am also a member of the National Association of Journalists.