Hive Social has slowly climbed to the top of the UK App Store (Photo: Hive Social)

Users fleeing Elon Musk’s Twitter in search of other social media alternatives are flocking to a new platform called Hive Social.

While the majority of people have already switched to Mastodon, several users are testing Hive, a social media mobile app.

Today, Hive has slowly climbed to the top of the UK App Store as Twitter’s future seems uncertain.

Hive is similar to Twitter in that you can “follow” and “unfollow” people, as well as “like” and “repost” content on the platform. Users can also comment on content and explore posts under hashtags by clicking on them.

According to Hive’s About Us page, it was founded in 2019 when one of the founders, Raluca, “fed up with the restrictions she faced on social platforms where her posts weren’t seen by many friends and the pressure of more complicated algorithms” . .

Hive appears to be a Twitter alternative aimed at Gen Z, bringing together elements of Instagram, Twitter, and even MySpace with the ability to put music on your profile.

Unlike Twitter, Hive is not based on a timeline, but allows users to follow a range of topic-based communities such as science, technology, cars, music, fashion, pets, crafts, books, travel, games, art, food, etc.

What sets Hive apart from existing social media apps is the lack of a custom algorithm. Instead, the developers opted for a chronological feed that doesn’t sell ads.

It makes money by charging users for additional features such as: B. displaying their favorite music on their profile.

The number of Hive users passed 1 million this weekend, the social media platform’s founder Kassandra Pop confirmed to Tech Crunch. Reportedly, about 86% of all Hive downloads come from outside the US.

Hive appears to be a Twitter alternative aimed at Gen Z (Image: Metro.co.uk)

The main difference from Musk’s Twitter would be his anti-hate speech policy. According to the app’s Community Guidelines, Hive does not allow credible threats or hate speech.

“Hive prohibits its users from promoting violence or attacking anyone based on race, ethnicity, national origin, gender, gender identity, sexual orientation, religious beliefs, disability or illness,” the site reads.

On Monday, a coalition of civil rights activists urged Twitter advertisers to make statements by removing their ads from the social media platform after owner Elon Musk lifted a ban on tweets from former US President Donald Trump.

Trump’s account, which had suspended Twitter after the U.S. Capitol riot on January 6, 2021 due to the risk of further incitement to violence, was reinstated over the weekend. About 90% of Twitter’s revenue comes from digital advertising sales.