The day Steve Jobs did technical support at Christmas and solved a customer complaint

It was Christmas 1998 and Regis McKenna had decided to buy five iMac as a gift to your grandchildren. Since there were no Apple Stores at that time, McKenna and his wife went to a distributor to get the ostentatious gifts. For him it was not a problem, overall, he was the head of marketing for Manzana.

When the time came, the lucky grandchildren were amazed to open the presents that their grandfather had given them. However, one of the computers was not working properly.

SIGHT: A letter from Steve Jobs and the first Apple laptop go up for auction for more than $30,000

What had happened? One of the drives’ inputs was not opening correctly. This was not a minor detail, since at that time many softwares worked through disks, so the failure practically left the equipment inoperative.

And although they immediately contacted the dealer, the dealer replied that they were not authorized to exchange the computer due to Apple policies and that a repair would take several weeks. With not much else to do, McKenna emailed Steve Jobs and asked about those return and exchange policies.

It didn’t take five minutes for the McKennas’ phone to ring. Jobs himself was communicating with them to find out what had happened. Upon learning of the situation, the then newly restored Apple CEO asked for the name of the distributor and told his marketing manager “I will call you later”according to what McKenna himself told Forbes.

almost instantlya new distributor contacted those affected and apologized for the case. Besides, offered them a new iMac without the need for them to have to return the original equipment, they would simply get a new computer immediately at home.

Happy with the management, McKenna wrote to Jobs and thanked him for the attention he had given them: he had given his family a pleasant Christmas. With characteristic humor of him, Steve Jobs answered with a simple “Ho, ho, ho.”

Source: Elcomercio

Callum

I have worked in the news industry for over 10 years. I have a vast amount of experience in writing and reporting. I have also worked as an author for a number of years, writing about technology and other topics.

I am a highly skilled and experienced journalist, with a keen eye for detail. I am also an excellent communicator, with superb writing skills. I am passionate about technology and its impact on our world. I am also very interested in current affairs and the latest news stories.

I am a hardworking and dedicated professional, who always strives to produce the best possible work. I am also a team player, who is always willing to help out others.