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LG He was one of the main animators of the CES 2023held from January 5 to 8 in Las Vegas (United States), and this can be noted by the crowded attendance at his booth, the same one in which he showed all his intention to dispute the preferences of users in terms of screens of televisions and monitors.
“This year we show wireless televisions. When we watch TV, we don’t see any cable. We are also developing load-bearing televisions that can be transported, televisions that can flex the screen, that have flexibility angles so that, depending on the comfort of the viewer, it can be modified”, specified Fernando Novoa, sales manager of LG Peru.
The purpose of LG of reinforcing its offer in the aforementioned section is not by chance, according to Brenda Alzamora, Marketing Manager of LG PeruWell, this 2023 marks the 10th anniversary of the start of the use of OLED technology by the South Korean brand. “Everything is destined to innovate”, he added.
The Signature OLED M TV has a 97-inch 4K screen that receives audio and video from a “Zero Connect” box, which can be located up to nine meters away. In the company they call it “The world’s first wireless OLED TV”.
In the aforementioned box there are three HDMI ports, USB and antenna inputs. The usual things can be connected there, such as cables, game consoles, Blu-ray players and more. Content is streamed to the OLED screen that only needs to be pointed at a small antenna to improve connectivity.
According to Novoa, the processor used by this television “It has been worked and designed so that no longer response time or delay is generated, that connectivity is maintained without problem, in addition to the facilities of avoiding the agglomeration of cables and making it look much cleaner.”.
In the same way, LG It also presented new screens focused on gaming. Included in this segment are the LG OLED Flex Gaming, a 42-inch screen that can go from a curved to a flat panel, changing from 42-inches to 32-inches up to 27-inches.
LOOK: LG OLED Posé and OLED Flex: What other televisions will the brand bring to Peru in 2023?
Environment of the operation LG In Peru, its sales manager stated that the balance of the second half of last year was affected by Peru’s frustrated qualification for the Qatar 2022 World Cup, which affected the estimated projection.
“It hurt us. The first half of last year was good, but the second one was affected by that issue. The expectation for 2023 is that the market will improve a little compared to what was done last year because, beyond the fact that the economy is affected by the usual political uncertainty, there is a slight stability“, said.
Novoa indicated that the Christmas campaign reported a recovery in consumption, positioning them beyond what was expected, thus reaffirming their expectation that the situation will improve towards what will be the first part of 2023.
Source: Elcomercio
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