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Shutterstock: now you can get images generated with artificial intelligence on its new platform

The platform Shutterstockwhich offers a repertoire of photos, videos and music, has launched its own Artificial Intelligence (AI) image generation tool for its paid subscription customers.

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The American image bank has joined the technology of converting text to created images “ethically and ready to be licensed”, as the company has stressed in a statement. Thus, this tool will become part of Creative Flow, the set of functions that Shutterstock offers to facilitate the creative experience for users. “as smooth as possible”.

In this sense, the company allows users to create images from the text they type directly from its platform. This feature is available to all paying users globally and in all languages ​​offered by the website, which number more than twenty.

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Shutterstock has partnered with industry companies such as OpenAI, Meta and LG AI Research to create generative AI capabilities that produce images “Responsibly” For your customers.

Specific, Shutterstock to offer images of the DALL-E program to its customers as one of the first implementations through the OpenAI Application Programming Interface (API). Thus, according to the CEO of OpenAI, Sam Altman, they expect future collaborations “as AI becomes an integral part of artists’ creative workflows.”

For his part, the executive director of Shutterstock, Paul Hennessy, explained that it is a platform “Easy to use” that “it will transform the way people tell stories”since it is created with the aim of empowering users to bring their visions to life “without the need to learn to write complex instructions.”

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In addition, he has emphasized that, with this new platform, artists who collaborate with their works are assured to the development of these models, which will be “recognized and compensated”. In fact, Shutterstock is committed to paying artists through a contributor fund.

Besides, the company does not allow users to post images that are generated by other AI tools. As Shutterstock explains on its page, content generated by AI cannot be uploaded to the platform since collaborators “They must verify that they are the intellectual owners of all the content they submit.”

This is because AI content generation models “they make use of the intellectual property of many artists and their contents”, thus, ownership cannot be assigned to a single individualbut “You must compensate all the artists who have participated in the creation.”

Source: Elcomercio

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