Why is Epic Games investing money in a digital fashion company?

Epic Games has invested in a digital fashion company, according to a statement released on May 11. CLO Virtual Fashion has also bought shares in the video game developer, so it would be a strategy with a common goal: the promotion of the metaverse.

“Epic Games and digital fashion company CLO Virtual Fashion have bought shares in each other, the two companies announced Thursday. The press release does not specify how much each level of investment actually represents, but is a clear sign of Epic’s interest in virtual fashion as another aspect of its growing metaverse ambitions.”, reports The Verge.

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This company would reinforce the development of digital garments, as occurs in Fortnite. “CLO Virtual Fashion offers tools like fashion design software that already integrates with Epic’s Unreal Engine and a market where clothing designs are bought and sold”, he adds.

Epic Games is not only looking to boost its graphics engine in this sector, but also in several that could generate permanent revenue. “Epic has been pushing for Unreal Engine to be used beyond game development (it’s becoming more and more popular in the automotive world), so it makes sense that Epic would want industries like fashion to use Unreal Engine as well.”, assures the medium.

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“Bringing high-quality digital fashion to virtual worlds in real time is complex and can be a creative barrier for digital fashion creators. It’s exciting to see how CLO Virtual Fashion solutions are powered by Unreal Engine to help designers across all industries create realistic digital fashion apparel content”said Kim Libreri, CTO of Epic Games, in the statement.

However, there are other companies that are venturing into the world of virtual fashion. “Epic isn’t the only company looking for virtual fashion. Digital fashion company DressX launched clothing on Roblox and earlier this year attended the second annual Metaverse Fashion Week in Decentraland.”, he concludes.

Source: Elcomercio

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