Uber will start showing advertising videos of up to 90 seconds while you use its service

uber will start its new strategy in the United States to earn income through its applications: display advertising to users. The company will launch ads while waiting for the service and during trips, as well as when using other apps such as Uber Eats or the recently acquired Drizly.

“Uber riders will soon find full-length video ads for the first time in the app company’s ride-sharing service, food delivery service Uber Eats, and alcohol-selling platform Drizly”, reports The Wall Street Journal.

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This advertising will be displayed in the “wait” part of the service. That is, while the vehicle arrives and until the user completes the trip. “Video ads will run in the main Uber app while riders wait for their drivers to arrive and during their ridessaid Mark Grether, vice president and general manager of Uber Technologies’ advertising division. They will also appear on tablets installed inside certain Uber cars.”, he adds.

The announcements will be implemented first in the United States and over the months in other parts of the world. “Uber will introduce its video ad products this week in the US before expanding to markets including the UK, France and Australia later this yearGrether said. The company will install tablets in cars on a city-by-city basis across the US.“, Add.

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Users are attentive to the app in approximately 2 minutes during a 15-minute trip, so the company will seek to attract attention in that period of time. “We have two minutes of your attention. We know where you are, we know where you’re going, we know what you’ve eaten. We can use all of that for later, basically, direct a video ad to you”Grether points out.

Regarding the personal data of users, the company will not share it with third parties. “Uber says that the company does not share individual user data with advertisers. The company has the data itself and uses it to target ads, but ad buyers can only use what Uber provides them, which is aggregated, according to a spokeswoman.”, concludes the medium.

Source: Elcomercio

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