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Disney+ has announced that it will update its subscription agreements and that it is “actively” exploring ways to address account sharing, suggesting that it will end its sharing in 2024; and has advanced that its basic plan with advertising will reach Europe.
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The CEO of the company, Bob Iger, has announced the company’s plans in a meeting with investors, where the impact of the subscription with ads launched in December last year in the United States has also been assessed, which he has described as “successful”.
First, Iger has acknowledged that he is “actively exploring ways to address” a common practice among users as is the exchange of accounts, that is, that a Disney+ account can be accessed as long as the username and password are known.
In this sense, The manager has insisted that Disney is evaluating “the best options for paying subscribers to share their accounts with friends and family”according to media such as Engadget.
The entertainment company would thus join Netflix in its vision of shared accounts, since this other streaming content platform ended this modality by create functions designed to be seen from a single home.
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In this sense, the executive director of Disney would also have indicated in this meeting that the company “will implement tactics to drive monetization” starting next year, as collected by The Verge.
SUBSCRIPTION WITH ADVERTISING
Like Netflixwhich launched a subscription plan with ads a few months ago, Disney+ has announced that it will also make this modality available to users in several countries in Europe and Canada from November 1.
The company has evaluated this proposal after launching in the United States at the beginning of last December the aforementioned basic plan with advertising for a monthly fee of $7.99which maintains its content catalog, but with the interruption of these ads in many of its titles.
After its “successful launch”, it has indicated that it hopes to extend this offer to more markets, where it will arrive for a price of 4.99 pounds or 5.99 euros per month in the case of Europe. In Canada it will be accessible for $7.99.
With this change, it has clarified that users who are already Disney subscribers in these countries “will remain in the Premium level without ads” when the subscription price increases in December, unless they decide to switch to one of the new lower-priced plans.
Source: Elcomercio
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