Meta plans to charge up to 13 euros per month to use Instagram and Facebook without ads in Europe

Goal plans to implement a new subscription system with which users of Instagram and Facebook They will have to pay up to 13 euros to access their services without ads and personalized advertising content from their mobile phones.

LOOK: It does not use rails, cables and does not need a driver: this is the electric tram that promises to change transportation

The company seeks to align with the requirements imposed by the Digital Services Act (DSA)which came into force at the end of last August and prohibits platforms from presenting advertisements based on the use of personal data, especially to minors.

With the introduction of this regulation, Meta will have to request users’ consent to display personalized ads, until now its main source of income, which could be threatened by the impositions of the European Union.

Facebook and Instagram are applications from the Meta conglomerate. (LIONEL BONAVENTURE / AFP).

Sources related to the company announced a month ago that it was preparing a payment option to maintain part of this income, by offering Facebook and Instagram in a paid version without ads, according to The New York Times. In this way, the technology company could comply with EU regulations.

However, these people close to the company confirmed that Meta intends to continue offering free versions of Facebook and Instagram with ads in member countries, as it has done until now.

LOOK: TikTok plans to add a payment plan to not see advertising for US$4.99

A Meta spokesperson has now confirmed that while the company believes in “free services supported by personalized ads”, is considering options to ensure that the requirements demanded by European regulation are met, as reported by the Wall Street Journal.

Meta Platforms, Inc. is Mark Zuckerberg’s American technology and social media conglomerate (Photo: AFP) (CHRIS DELMAS/)

This newspaper has specified what the prices of the payment option discussed in September will be and has indicated that the company would charge around 10.50 dollars (about 10 euros) monthly to use a Facebook or Instagram account in its Desktop version, and about six euros for each additional account linked, according to people related to Meta.

As for mobile devices, the price of the subscription without ads would be around 13 euros per monthsince the developer would take into account the commissions charged by application stores (15% in the case of Apple).

Source: Elcomercio