Steve Jobs: 6 Standout Traits of the Apple Co-Founder That Made Him an Icon of the Tech World

Steve Jobs He was a charismatic and very peculiar leader.

This October 5, they meet 10 years of death from Apple’s co-founder, who died of cancer at age 56.

These are some of the traits that led Jobs to become the technology leader at the time most famous of the world.

1. Know what you want before you want it

Steve Jobs was not a fan of market research.

“You can’t just ask customers what they want and then try to give it to him”He once said.

“By the time you’ve built it, they will want something new”.

Instead, Jobs relied on his own instinct to refine existing technologies, develop new products, and package them in a way that people would like to use.

Before the iPod appeared in 2001, there were relatively little interest on MP3 music players.

The devices that already existed were thick and heavy, often difficult to use, and most of the buyers were tech enthusiasts.

For their part, devices such as the iPod, iPhone and iPad were so attractive that the public quickly got hooked on them.

That was due, in large part, to Steve Jobs’ skill as a salesman, explaining their products in simple terms, in a way that everyone could understand.

2. Reality distortion field

Steve Jobs knew how handle the crowds.

Was able to arouse enthusiasm around technologies that were sometimes neither new nor revolutionary.

When the iPad 2 was launched, a large part of its presentation was devoted to the device’s “smart cover”: a square of vinyl with magnetic hinges.

However, it garnered significant media coverage.

Not even the more experienced journalists they were immune.

It took many of them several hours to understand what Jobs had actually announced.

This phenomenon was called “reality distortion field”.

3. The uniform

During the last decade of his life, Steve Jobs almost always used the same outfit.

A black faux St. Croix turtleneck sweater, blue Levi 501 jeans, and New Balance 991 sneakers.

This way of dressing can reflect your minimalist tastes, or perhaps his talent to achieve a personal and corporate brand at the same time.

Despite his unmistakable style, he is said to have told his friends that he didn’t care about his appearance.

This was not always the case. During the 1980s, he used to appear in public in flashy Italian suits, he even wore a colorful bowtie.

Often comedians they parodied its striking appearance.

4. Attention to details

Apple is so reserved, that little is known about their design processes.

However, some stories are leaked, and many of them speak of the obsession Steve Jobs for details.

A former executive from Google He recounted the time when his company partnered with Apple to include Google Maps on the iPhone.

He got a call from Steve Jobs one weekend, expressing his displeasure that the second letter “o” had the wrong shade of yellow.

While British designer Jonathan Ive was responsible for the overall appearance of products such as the iMac, iPod, and iPhone, many of the patents The company’s names are named after him and Steve Jobs.

5. Philosophy

Steve Jobs was undoubtedly a product of the counterculture California from the 60s and 70s.

When he was young, he traveled to India to spend time in a monastic community.

Jobs era buddhist and Eastern philosophy was part of his life.

He also admitted to taking LSD.

Jobs said that experience had been “one of two or three things more important I’ve done in my life, ”according to the book“ What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry, ”by John Markoff.

The money Steve Jobs seemed to care little.

“Being the richest man in the cemetery I don’t care … going to bed at night saying that we have done something wonderful … that’s what matters to me, ”Jobs told The Wall Street Journal.

6. Music lover

Steve Jobs’ musical tastes became known thanks to the launches of his products.

Songs and albums appeared regularly on the screen of new Macs or iPhones.

The Beatles y Bob Dylan they were two of his favorite artists.

After a long battle, in November 2010 iTunes obtained the rights to sell the music of the Liverpool quartet.

In the top 10 of favorite albums Jobs featured on the now-defunct Apple Ping platform were Miles Davis’s Kind of Blue, The Grateful Dead’s American Beauty, and The Who’s Who’s Next.

For a brief period, Steve Jobs dated the singer Joan Baez, ex-girlfriend of Bob Dylan.

One more thing…

Sometimes you have to leave the best for the end, as Steve Jobs often did when launching his products.

After introducing a series of new devices, just as the guests were preparing to leave, he spoke a few words that were made famous: “One more thing …”.

I did it with a mischievous smile, it was part of his talent as showman.

“One more thing …” included new features like FaceTime video calling, the PowerBook G4 and the iPod Touch.

In 2015, Jobs’ successor Tim Cook used the same phrase for the launch of the Apple Watch.

Subsequently, the phrase generated a legal battle between Apple and Swiss watchmaker Swatch, which tried to register “One More Thing” as a catchphrase.

In March 2021, a London judge ruled that Apple could not prevent let Swatch do it.

In that way, a small part of Steve Jobs’ unique style still livesOnly with a company that he certainly never would have chosen.

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