Mother’s Day: 40% of Latinas in the US prefer technology to jewelry for their day

40% of Latina mothers in USA prefer phones cell phones either Smart Watches as a gift for Mother’s Day, double that of the rest of the Americans, while electronics (61%) already surpass jewelry (56%) or clothing (56%), according to a study carried out by Morning Consult.

Only flowers (66%) remain the main gift that a Latin mother expects from her loved ones this month of May, while 22% expect a cell phone, 18% want a smart watch (well above the average of the rest of mothers) and another 21% expect another type of electronic device, behavior that has led large telephone companies to launch promotions and offers for these dates among Latin consumers in the US.

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The report by the American consulting firm for Verizon, published within the framework of the upcoming Mother’s Day celebration, states that three out of every four Latino adults (75%) communicate with their maternal figure at least once a week and More than half (52%) of Gen Z Latinos say they call their mother figures every day.

When comparing results between the Hispanic and American populations, the study points out that closeness with the mother figure is more accentuated in the Latin community, since among Americans only three out of five communicate with their mother figure at least once. a week, either in person or via video call.

Tools for proximity

For their part, the majority of mothers (56%) consider their phones to be iimportant for parenting and staying in touch.

Furthermore, they believe that the way they use their phone has changed since having or caring for children (55%), something that has led Verizon to launch new offers and discounts focused on Latin mothers with models such as the iPhone 15 or the Galaxy S24 +.

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According to the survey, 43% of Latina mothers put off purchasing a new smartphone model (more than the rest of the groups), something that has led Verizon to take advantage of the importance of Mother’s Day in this community to promote discounts.

Latina mothers are more likely to say they use their phones to take photos and stay in touch with family members and friends, as well as to contact family via video calls or in person, which is an opportunity for older mothers. telephone companies as it underlines the need to resort to fast data networks.

“At Verizon, we know that technology provides an important connection between mothers and their loved ones. That’s why we give families the ability to choose the technology and services that are most important to them,” said Robyn Parks, vice president of Local and Segment Marketing at Verizon.

Additionally, Hispanics in the United States (54%) also tend to pay more tribute to other mothers or maternal figures (such as sisters, grandmothers or aunts) on Mother’s Day than Americans in general (41%).

The survey, powered by Verizon, was carried out between March 15 and April 1, 2024 and has national samples of 2,203 Americans, 1,100 Latinos in the United States and 846 American Latina mothers and caregivers.

Source: Elcomercio

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