Manzana is in talks with its great rival Goalthe parent company of Facebook, to integrate generative artificial intelligence (AI) developed by that company into its products, in an attempt to catch up with its competitors in that sector, the Wall Street Journal reported this Sunday.
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This report comes after Apple also closed an agreement with OpenAI, the company that created ChatGPT, to help equip its new “Apple Intelligence” service with AI, which will provide various functionalities of that technology to its coveted devices.
Apple has developed its own, smaller artificial intelligence, but has stated that it will turn to other companies such as OpenAI to enhance its offer.
According to the Wall Street Journal, which cites sources close to the matter, Meta has held talks with Apple to integrate its own generative AI model into “Apple Intelligence.”
Apple’s senior vice president of software engineering, Craig Federighi, said in early June that Apple also wanted to incorporate capabilities from Google’s generative AI system, Gemini, into its devices.
According to analysts, the big challenge for Apple in recent years has been how to include ChatGPT-style AI in its products without weakening its much-touted privacy and security.
Among other features, “Apple Intelligence” will allow users to create their own emojis from a description in everyday language, or generate brief summaries of emails in the inbox.
Apple said Siri, its voice assistant, will also receive an AI-based update.
According to the consultancy Canalys, 16% of smartphones marketed this year will be equipped with generative AI functions, a proportion that is expected to increase to 54% in 2028.
Source: Elcomercio
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